Receiving a new lead as a seller is great. It’s even better when that lead is enriched with valuable information based on the contact. Yet many of the leads we receive don’t have a social presence or sufficient coverage from…
Photo by Drew Beamer on Unsplash A first-time user experience aims to introduce the user to the software, teach them basic navigation and concepts, and demonstrate value in a short period of time. As a product manager or marketer, building…
Once an idea becomes popular and widely used, it has a high likelihood to become a persistent standard. Standards are cool, right? They help you grow the installed base of developers who use a solution and also make it easier…
How long will it take to get this ticket done? Here are a few steps It’s a frequent question for anyone who works in a product organization: how long will it take to get this done? Rather than replying “it…
Formula, output, and menu options for using Named Functions in Google Sheets Webster’s dictionary defines Dad jokes this way: “a wholesome joke of the type said to be told by fathers with a punchline that is often an obvious or…
Lead to account process, expressed as a workflow diagram Flow charts are straightforward. To define a business process, draw a box for the next thing that needs to happen, create a specialized shape when there is a decision, and annotate…
Photo by Todd Quackenbush on Unsplash Why do people buy a new solution? They are often dissatisfied with an existing way of solving their problem, need to solve a new problem, or see something brand new that looks cool. Clayton…
Attribution – the process to understand the source of a conversion – is complicated. In a lead process (or any other process), everyone wants to know what contributed most to a successful conversion. The problem is that there are often…
Photo by Steven Lelham on Unsplash Photo by Bernd Klutsch on Unsplash When new users try out a product, they do not instinctively know how to achieve your goals. Even with great design, product adoption and documentation need to go…
Photo by Nathan Dumlao on Unsplash Photo by Robert Penaloza on Unsplash How do you know if a restaurant is popular? One sign is the number of people in line. In the last couple of years, that has looked like…
