Photo by Ambitious Studio* – Rick Barrett on Unsplash Here’s a story about product-led growth (PLG). At a series A tech company, I wanted to build an interactive demo for a wide-ranging platform product that would help prospects learn more…
If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. Analytics is a hot topic at many companies, and it’s often hard to clarify what people…
If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. In 2010, the Fisher-Price iXL learning system promised the following capabilities for 3 to 7 year…
The third post in the Path to PLG Success series talked about the building blocks for quality and consistency in reporting so that Data and GTM agree on the goals for analyzing the business. To achieve revenue goals with product-led…
If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. Focus on the foreign keys in your data … Data engineers or report writers, has this…
If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. Imagine that you are starting a B2B SaaS company and you are thinking about setting up…
The second post in the Path to PLG Success series discussed the way that Data and GTM teams arrange their data to facilitate the structure, metrics, and update cadence to support the business. Remember, It’s all about ensuring everyone’s rowing…
If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. Not placing content on the /pricing page is a big miss for companies One of the…
The first post in the Path to PLG Success series discussed challenges that data and go-to-market (GTM) teams face in B2B SaaS companies, especially when it comes to working together. It’s all about making sure everyone’s rowing toward the same…
Hello! 👋 Do you ever feel like the communication between data teams and marketing/sales folks in a B2B SaaS environment could use some improvement? This happens frequently when you are trying to describe an organization-wide process that needs to touch…
