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The blank page seems bigger with LLMs when you invite them into your file explorer. How do you go from zero to one by starting with something interesting and then end up with an app? Most people start the same…

The blank page seems bigger with LLMs when you invite them into your file explorer. How do you go from zero to one by starting with something interesting and then end up with an app? Most people start the same…

Who wants a ticket? Customers want conversations Most customer service communications systems aren’t explicitly broken. They’re still doing exactly what they were designed to do. But the way they are doing it is not longer what customers expect. Take ticket…

When you align teams on the customer journey, you get a unified result Who owns the customer experience, really? When a problem happens, we typically point at the team that owns that feature in the product. But most ownership problems…

The most dangerous outcome of unlimited building capacity is that you can become very good at fixing symptoms without eliminating the root cause. The bottleneck moved from technical risk to judgment. You need to know when a fix teaches you…

State machines help you answer “when” and “why” for customer changes Picture this: you run a query and find the count of active customers. Next week, you run the same query and get a different number. In the perfect data…

Knowing how Agents trigger, execute, and log raises the chance you’ll use them well – it also happens to be good engineering. I just submitted my first PR for an Agent, and learned a lot in the process. The biggest…

Support teams are the early-warning radar for customer journey breaches Product-led teams often talk about their customer journey as the measure for delivering the customer promise. When they spend more time building a journey map in Figma than translating it…

Make it easy to ship story-first graphics with Whether you write consistently or not, you need to compelling visuals to get attention. I’ve noticed the most effective illustrations are simple, well-produced graphics that look like hand-crafted slide deck graphics.…

Moving from “what’s going on” to “what does it mean” For a good portion of my career, I’ve been waiting for a robot to build me slides in a slide presentation. Not just any slides, but the kind of infographics…

3 ways to make sure your knowledge base performs better with AI Answering customer questions with AI is a hot topic these days. Set the context of your company, ingest some content from a knowledge base or documentation site, and…