Build a trust flywheel with customers by reinforcing the link between intent and location We’ve all been there. You start using a product and get an email that arrvives so that you can finish verifying your account. Clicking the link…
What does it look like to rollout your AI systems with a curiosity mindset? Have you tried to roll out an AI program at work? I think traditional policy-first approaches to AI adoption fail because they prioritize control over curiosity.…
Photo by Solen Feyissa on Unsplash You’ve seen this movie before when you arrive again at your AI assistant home page. It’s really easy to find a number of a half-finished chat that never turned into anything useful (and reusable).…
Photo by Drew Beamer on Unsplash One of the biggest “tells” of AI use is the overabundance of elipsis (”…”), em-dash (–), and groups of three comparisons. I wrote this myself but you’d be forgiven if you immediately jumped to…
Photo by Mick Haupt on Unsplash What’s striking to me is that the gap between thinking “I could connect this bit of data with that over there and do it on a schedule” is shrinking rapidly. Pretty soon we’re going…
When you try to buy at the Apple store with Apple Account Balance, this might happen to you I am a firm believer in the vertical technology ecosystem. I love the idea that you can use multiple devices or account…
Photo by 愚木混株 Yumu on Unsplash Automation often seems easy and hides an underlying truth. Every time you automate a step, you don’t erase all the work. Spoiler: You advance the workflow to reach the next bottleneck. In practice, you…
Photo by Debdut Chowdhury on Unsplash When you build your first “hello world” automation with Zapier, Pipedream, or n8n, you’re looking for simple things. Connect a trigger, run some steps, make a few decisions, and get a predictable outcome. For…
Photo by Christian Stahl on Unsplash Automations are amazing when they work. They let us respond to a query, route a ticket instantly, or fill in the blanks to make it easier to complete a manual process. These scripts or…
When content is out of date, customers get confused Content management is not typically the top item on your list of technology to build. The simple reason is that strictly speaking, you don’t need to build that technology. It’s just…
