Try Reading Out Loud
Every night when I am home (which is most nights), after dinner we read as a family. This isn’t a new tradition – my wife and I have read to each other out loud on car trips for years even…
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Customers are Always Right (Until They’re Not)
This post is part of the Startup Edition writing collaborative. Read more about this here. When you get a request from a customer, one of the following quotes just might come to mind: “The customer is always right” –Marshall Field…
There is always more work to do.
This post is part of the Startup Edition series on Enterpreneurship What’s on your To-Do List? Right now you have something else to do. Later today you will also have something else to do. And tomorrow you will have the…
Why “How You Sound” Matters to the Customer
How do you sound to the customer? Customers are engaging your brand in more than one channel and especially on their phones. That means that the same customer might be talking to you on email, on Twitter, via phone, or…
How to Scale Customer Service to Reach the Mass Market
When you serve your first customer, you get to spend as much time as possible to make that relationship right. When that first customer becomes one of many, you need a way to take that same energy and focus that…
Be right when someone asks.
This essay is written as part of the Startup Edition project – check out the other essays here. Think. When was the last time you were right? Absolutely, positively certain with no chance of being wrong. Now, think of the…
Fireflies are Magical
A small moment makes a vacation Last night we were on the road in Northeastern Pennsylvania and stopped for an ice cream Sundae on Sunday. It was a hot Summer evening and just about time for the sun to set.…
Your first MVP is Wrong
This essay is written as part of the Startup Edition project – check out the other essays here. It would be awesome if your first iteration of a minimum viable product (MVP) perfectly addressed your target market segment, delivered great value…
Go ahead, build a Thingamajig.
When the folks at LittleBits asked me to test their latest kit of snap-together DIY electronics, I was really excited. As a gadget-loving person, I love the idea of creating a Rube Goldbergian perpetual motion machine. I even the idea of…
The Feedback Machine: How do you discover what people really want?
This essay is written as part of the Startup Edition project – check out the other essays here. How do you discover what people really want? People are not effective at self-reporting, or letting you know what they will…
