gregmeyer

gregmeyer

What Viral Loops are You Creating?

Adam Penenberg, in his new book Viral Loop, discusses the concept of spreading a message with a viral coefficient of greater than one. It’s simple, really – tell some friends, and if they end up telling lots of their friends,…

5 Reasons You Should Keep Reading a Newspaper

Disclaimer: I’ve been reading newspapers almost daily since I was 7, and I know that puts me in an increasing minority. But I think that stubborn determination also puts me in an interesting position to comment on the relative importance…

Are you selling a vitamin or a painkiller?

Which conversation would you rather have? Initial exchange with a friend: “Would you try my new product/service/idea?” Response: “Of course, it’s great!  I love it!” 2 Weeks later. Asking the friend again: “Are you still using my new product/service/idea” Response:…