More context gives you more information about a dashboard item A typical metric on a dashboard: what does it mean? We’ve all had the experience of looking at a chart or a component on a dashboard or slide and thinking:…
Receiving a new lead as a seller is great. It’s even better when that lead is enriched with valuable information based on the contact. Yet many of the leads we receive don’t have a social presence or sufficient coverage from…
Using a decision matrix to differentiate potential features In the product process, if you’ve been taking requests for a while, you’re used to people asking: “how long will this take to get done.” Another common request is “which feature do…
Photo by Drew Beamer on Unsplash A first-time user experience aims to introduce the user to the software, teach them basic navigation and concepts, and demonstrate value in a short period of time. As a product manager or marketer, building…
Once an idea becomes popular and widely used, it has a high likelihood to become a persistent standard. Standards are cool, right? They help you grow the installed base of developers who use a solution and also make it easier…
How long will it take to get this ticket done? Here are a few steps It’s a frequent question for anyone who works in a product organization: how long will it take to get this done? Rather than replying “it…
Formula, output, and menu options for using Named Functions in Google Sheets Webster’s dictionary defines Dad jokes this way: “a wholesome joke of the type said to be told by fathers with a punchline that is often an obvious or…
Lead to account process, expressed as a workflow diagram Flow charts are straightforward. To define a business process, draw a box for the next thing that needs to happen, create a specialized shape when there is a decision, and annotate…
Attribution – the process to understand the source of a conversion – is complicated. In a lead process (or any other process), everyone wants to know what contributed most to a successful conversion. The problem is that there are often…
