If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. Imagine that you are starting a B2B SaaS company and you are thinking about setting up…
The second post in the Path to PLG Success series discussed the way that Data and GTM teams arrange their data to facilitate the structure, metrics, and update cadence to support the business. Remember, It’s all about ensuring everyone’s rowing…
If you’re reading and haven’t subscribed (yet), give it a try! And if you have any comments or are interested in sponsoring, hit reply. Not placing content on the /pricing page is a big miss for companies One of the…
The first post in the Path to PLG Success series discussed challenges that data and go-to-market (GTM) teams face in B2B SaaS companies, especially when it comes to working together. It’s all about making sure everyone’s rowing toward the same…
Hello! 👋 Do you ever feel like the communication between data teams and marketing/sales folks in a B2B SaaS environment could use some improvement? This happens frequently when you are trying to describe an organization-wide process that needs to touch…
Photo by Gabriel Vasiliu on Unsplash Read Time: 10 minutes If you’re reading this but haven’t subscribed, join our community of curious GTM and product leaders. If you’d like to sponsor the newsletter, reply to this email. Today I asked…
An example of wireframing courtesy of this community library in Figma This is not a pretty picture. It’s not something that developers can use to build an app, GPT4 notwithstanding. Prototypes create an initial experience that allows you to imagine…
There have been a few seismic moments in my career when I have known instantly that everything is going to change. In 1993, I remember the first time I used a web browser to browse what was going to become…
Original Photo by Inspire Toud on Unsplash Read Time: 9 minutes If you’re reading this but haven’t subscribed, join our community of curious GTM and product leaders. If you’d like to sponsor the newsletter, reply to this email. We are…
