A single price provides a clear market position against subscriptions When you buy your next speaker, are you going to grab whatever Bluetooth is on sale at Best Buy? Or are you going to find the right great-sounding speaker that…
AI speeds up the game. It doesn’t remove the product decisions needed. Emoji seem like a small thing, but the ones that stick make it to the keyboard of every mobile phone in the world, so the process is pretty…
Instead of starting with a nav item, identify what users want In 2023, I wrote about building software from cow paths. The idea was simple: study how people actually work and design around those natural paths. Don’t invent workflows in…
The first time I used a large language model, it felt like cheating. I dropped in messy notes and got back a cleaner argument than I could have written in one pass. It surfaced connections I had not named yet.…
What are you going to deliver matters when it’s easy to execute Your team can ship 10x more, but your judgement still doesn’t scale. “Why can’t we move faster?” is the question haunting product teams right now. The usual suspects:…
The blank page seems bigger with LLMs when you invite them into your file explorer. How do you go from zero to one by starting with something interesting and then end up with an app? Most people start the same…
Who wants a ticket? Customers want conversations Most customer service communications systems aren’t explicitly broken. They’re still doing exactly what they were designed to do. But the way they are doing it is not longer what customers expect. Take ticket…
The most dangerous outcome of unlimited building capacity is that you can become very good at fixing symptoms without eliminating the root cause. The bottleneck moved from technical risk to judgment. You need to know when a fix teaches you…
State machines help you answer “when” and “why” for customer changes Picture this: you run a query and find the count of active customers. Next week, you run the same query and get a different number. In the perfect data…
