This conundrum comes up almost every time you think about buying a Revops tool: “should we buy the best-in-class precision tool or find the best swiss army knife all-in-one product that does a good enough job?” In the CRM (Customer…
In Star Trek: Discovery S04E08, the Discovery crew realizes that an impossible puzzle they’ve been trying to solve about an alien threat is related to a mineral that civilization is trying to mine. This mineral “boronite” has a significant radioactive…
Photo by Chris Montgomery on Unsplash Feeling lost in a sea of sales tools? Apollo.io has your entire GTM stack covered. A true end-to-end sales platform with a huge (and very accurate) lead database, enrichment, outreach, call intelligence, scoring, calendaring,…
I’d be remiss on April 1st for not thinking about the head-fakes we all create for each other (mostly for fun). Today, some of these distractions will be created by ChatGPT or other AI tools, and many will be quite…
“These numbers look wrong. Can you take a look?” When you read these words as an ops practitioner, your brain is already swinging into motion with questions: have we seen this pattern before? what exactly is happening? is this still…
When I was building campaigns for OutboundWorks – a company that tried to elevate average SDR behavior to elite levels – one tactic we tried was to automate prospecting steps into groups of steps. We used one set of criteria…
A key problem in every GTM organization is understanding: “what’s happening right now?” Once the team gets that answer, they want to know what will happen next. The best information you have to answer that question is to look at…
It’s the beginning of the month, and the same conversation happens at the beginning of every month, quarter, or year: “how’s the pipeline?” Pipeline is a tricky thing. I’ve heard it described persuasively as a bathtub where the level of…
Photo by Austin Distel on Unsplash It’s almost the end of the month. For those sellers that are on a quarter schedule, it’s not quite the end of the quarter, but by month 2 they need to be able to…
