Marc Fulgar Imagine you are selling a new drink (perhaps in a new category) and you’re competing against Coca-cola. You’ve invented a nootropic brain drink that helps you stay calm and alert while coding, and it has a pleasant natural…
“Speak into the phone and let me know why you’re calling today.” “It sounds like you’re calling about tech support.” “Most problems can be solved in just one phone call by resetting your modem.” “Press 1 to reset your modem”…
Have you ever been on a great team? I mean the kind of team that people and alumni talk about years later. I’m talking about a team that produces results, leads the market, and is the kind of team that…
In The Old Days, We Only Printed the Good Ones Photos used to be easy to manage in the pre-digital era. You bought some film, took some shots that you hoped would turn out well, and then printed all…
What if you had a conversation with your metrics about how to improve your business? Or more accurately, what if your voice-enabled agent asked you every day how you were doing? A simple idea with with big implications You might…
If you’ve used Facebook for a while, you’ve probably realized that the the promoted ads in the right hand rail are getting more effective. For years I vowed not to click on those ads. And yesterday, I caved, and clicked…
You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you…
If there’s nothing else you remember from this post, spend 15 minutes writing down your goals for your next project so that you explain them better to the people who matter. The simple act of writing down your goals is…
My happy place is an art studio where all of the items have their own section. I love to draw. Ever since I can remember I’ve created doodles, pictures, paintings, and other kinds of art. And it generally comes…
One Way to Escape from Message Hell Admit it — it’s really great to get the message you want, when you want it, and in the time and place that you want it. And that vision is usually hard to match. photo…
