What do you do when there’s a problem? Building customer service at scale requires process, chiefly the establishment of roles, responsibilities, and an plan to activate in times of crisis. What do you do when there’s a problem with your product…
Every business has customers. Well, at least every successful business. If someone walked into your store to ask you a question, would you tell them that you just didn’t have time to talk to them? If you want to provide…
Build your marketing plan so that the “Oh that changed” moment doesn’t derail you – Agile Marketing Principle #2 Have you ever started a project assuming that the end product you were delivering would look exactly like the original specification?…
Build Customer Satisfaction by Delivering Rapidly – Agile Marketing Principle #1 What do your customers ask for (either from a product or product marketing perspective?) Chances are, it’s not always what they need. In this second post on Agile Marketing,…
Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than…
Chris Brogan asked the question “Does Instagram Make You a Better Photographer?” today which got me thinking about the underlying question of practice. No, I don’t believe Instagram makes you a better photographer. Yes, I do believe that the practice…
http://www.flickr.com/photos/gre… I like to try new apps, processes, and things. Perhaps it’s the kid in me who always wanted to join a club, and I love being a beta tester (usually.) Yet even the most thoughtful beta tester misses a…
What do you do when you travel? My best thinking time is in airports or on planes. Even with the advent of airport and onboard wi-fi, I find my best ideas come from reading (from a book) and writing (longhand,…
Seriously, go look at a Volcano. Ok, some people might not have the privilege (or the unfortunate nearness) of living near a mountain like Mt. St. Helens, but the next time you are nearby, you should go. But why? Geologic…
Spend lots of money, ride some rides, and have a great time. Quick – when I say “cotton candy”, “Ferris Wheel”, and “Pig Races”, what do you think? If you’re like a lot of Americans, you think of a County…
