The first post in the Path to PLG Success series discussed challenges that data and go-to-market (GTM) teams face in B2B SaaS companies, especially when it comes to working together. It’s all about making sure everyone’s rowing toward the same…
Hello! 👋 Do you ever feel like the communication between data teams and marketing/sales folks in a B2B SaaS environment could use some improvement? This happens frequently when you are trying to describe an organization-wide process that needs to touch…
Photo by Gabriel Vasiliu on Unsplash Read Time: 10 minutes If you’re reading this but haven’t subscribed, join our community of curious GTM and product leaders. If you’d like to sponsor the newsletter, reply to this email. Today I asked…
An example of wireframing courtesy of this community library in Figma This is not a pretty picture. It’s not something that developers can use to build an app, GPT4 notwithstanding. Prototypes create an initial experience that allows you to imagine…
There have been a few seismic moments in my career when I have known instantly that everything is going to change. In 1993, I remember the first time I used a web browser to browse what was going to become…
Original Photo by Inspire Toud on Unsplash Read Time: 9 minutes If you’re reading this but haven’t subscribed, join our community of curious GTM and product leaders. If you’d like to sponsor the newsletter, reply to this email. We are…
HAL 9000 from 2001: A Space Odyssey (source: 2001 Wiki) If you’re reading this but haven’t subscribed, join our community of curious GTM and product leaders. If you’d like to sponsor the newsletter, reply to this email. If you remember…
Photo by Rock’n Roll Monkey on Unsplash A quick ask Last Friday, I learned that my job had been eliminated. I’m looking for a new Product Role. click the banner to schedule a discovery call Here’s what I’m looking for:…
Too often, records are hard to tell apart even when they are duplicates It probably happens several times a day for many Sales ops or Marketing ops pros. A Slack message arrives, stating “I found a duplicate account in the…
